Statistics

Return on Staging Investment

The following is a summary of the results of HomeGain's 2007 national survey, based on the ten areas of home improvement identified by real estate agents in HomeGain's original survey in 2003.  They are listed from the highest to lowest returns on investment.

 Difference in Time On Market of ASP Staged versus Non-Staged Homes.       

                                                                                                                                                                                    

Based on a StagedHomes.com survey of over 400 homes across Canada & the Continental US prepared for sale by an Accredited Staging Professional (ASPª) from June 2007 through November 2007.

• Staged homes sell up to 3 times faster than non-staged homes and for prices up to 10% higher even in this declining market!
• Staged homes spent 80% less time on the market than non-staged homes.
• 87% of home buyers preview houses online so it’s very important to show your home professionally Staged in the pictures they see.
• Only 10% of home buyers can visualize the potential of a vacant house. That means 90% of buyers cannot visualize size and scale. They need furnishings in place to give them a frame of reference.
• 95% of Staged homes sell in 37 days or less.
• Buyers decide in the first 30 seconds whether they like a property on not. This is why it is so important to Stage your house BEFORE you put it on the market
• According to a summary of the results of Home Gain national survey of over 2,000 Real Estate agents nationwide, Professional Home Staging brought an average return on investment of 343%!   (Compiled from ASP results)